Project

One

Clothing brand (launched alongside Helshi Records).

Media

Description

One is a clothing brand built around a simple idea: you are one no matter what — an individual, even when you have to move through the social norms that feel appropriate.

That tension is the point: fitting in just enough to function, while still feeling a little left out — and choosing to keep your identity anyway.

This was my first personal project created with a close friend (not a family venture), and it turned into a hands on crash course in building a brand from zero.

About two years ago I learned Shopify, set up the store, and pushed my Figma skills further while we designed and crafted each piece ourselves.

It was messy, imperfect, and genuinely fun — the kind of project you remember.

Where we go next

Curate brand identity through consistent visual storytelling.

Expand the archive with new drops, photography, and behind-the-scenes media.